Privacy Policy
Effective date: October 8, 2026. This Privacy Policy explains how Gutiérrez Painting LLC (“we,” “us,” or “our”) collects, uses, shares, and protects information when you visit our website or request an estimate.
Service area: Richmond, Virginia
1. Information We Collect
When you request an estimate or contact us, we may collect information you provide directly, including your name, email address, phone number, property address, requested service, project details, and optional project photographs.
If you allow analytics or advertising technologies through our privacy settings, we may also collect technical and usage information such as browser and device information, pages viewed, referring page, clicks, scroll depth, approximate location derived from network information, advertising or campaign identifiers, and interactions with the website. We also use campaign parameters such as UTM values to understand which marketing source led to an estimate request.
2. How We Use Information
- To respond to estimate requests and communicate about your project.
- To evaluate, schedule, perform, and support requested services.
- To maintain security, prevent abuse, and operate the website.
- With your permission, to understand website usage and improve design, content, and conversion performance.
- With your permission, to measure advertising performance and improve marketing campaigns.
- To comply with applicable legal, accounting, or business obligations.
3. Analytics, Advertising, and Session Measurement
We may use Google Analytics 4 for website analytics, Microsoft Clarity for behavioral analytics such as heatmaps and session recordings, and Meta Pixel for advertising measurement. These technologies are not loaded through this website until you provide the applicable consent in our privacy settings.
We configure our measurement to focus on website interactions and do not intentionally send form values such as your name, email address, phone number, street address, or project description to analytics or advertising platforms.
If you allow Analytics technologies and later submit an estimate request, we may associate the anonymous website session identifier for that visit with the estimate request. This helps us understand the path that led to a conversion. We do not intentionally send your form field values to Google Analytics, Microsoft Clarity, or Meta.
4. Service Providers
We use service providers to operate the website and process information on our behalf. These may include Cloudflare for website hosting, delivery and security; Supabase for database and file storage; FormSubmit for estimate email notifications; Google for analytics; Microsoft Clarity for behavioral analytics; and Meta for advertising measurement. If you choose to contact us through WhatsApp, your interaction with WhatsApp is also subject to WhatsApp’s own privacy practices.
5. Cookies and Similar Technologies
Essential technologies are used to operate the website and remember privacy choices. Analytics and marketing technologies are optional. You can accept, reject, or customize them through the “Privacy Choices” control. You can change your selection later by returning to this policy or using the Privacy Choices link in the website footer.
6. Sharing and Sale of Personal Information
We may share information with service providers that help us operate the website or respond to your request, and when required by law or necessary to protect our rights. We do not currently sell personal information for money. Advertising technologies may involve disclosures used for targeted advertising when you have allowed Marketing technologies.
7. Data Retention
We retain estimate requests and related information for as long as reasonably necessary to respond to the request, provide services, maintain business records, resolve disputes, enforce agreements, and meet legal obligations. Retention periods used by third-party analytics providers may differ under their own policies.
8. Data Security
We use reasonable administrative and technical safeguards designed to protect information. However, no internet transmission or storage system can be guaranteed to be completely secure.
9. Your Privacy Choices and Rights
You may use our Privacy Choices control to reject or disable non-essential analytics and marketing technologies. Depending on where you live and applicable law, you may also have rights regarding access, correction, deletion, or certain uses of your personal information. To make a privacy request, contact us at gutierrezpainting2026@gmail.com. We may need to verify your request before acting on it.
If your browser sends a Global Privacy Control signal, this website keeps Marketing tracking disabled.
10. Children’s Privacy
This website and our home improvement services are not directed to children under 18, and we do not knowingly seek personal information from children through this website.
11. Changes to This Policy
We may update this Privacy Policy as our website, service providers, or legal obligations change. The effective date above will be updated when material changes are made.
12. Contact Us
For privacy questions or requests, contact Gutiérrez Painting LLC at gutierrezpainting2026@gmail.com.